Zone C of the Sanya International Duty-Free Shopping Complex is the world's only standalone beauty complex, truly living up to its name as the "Global Beauty Museum." It houses approximately 180 fragrance and cosmetics brands. Among these, the double-story flagship stores for Estée Lauder, Lancôme, and Dior are the first of their kind in global travel retail. Additionally, there are 16 other stores that are the largest, first, or exclusive globally, and six stores that are the largest, first, or uniquely designed in the Asia-Pacific region.

Visitors can encounter "exclusive, first-to-market, and one-of-a-kind" brand boutiques, along with "first-release, special edition, and latest" duty-free products. By scanning the QR code at the entrance of each store, visitors can gain in-depth information about the brand's rich history and detailed descriptions of their core products. This not only provides a dual sensory and visual experience but also allows visitors to appreciate the unique charm of various global beauty brands.

Global Beauty Museum